Mindfront
Mindfront is the new globally oriented sub-brand of Luye Medical Group in the field of mental health.
Over a span of 6 months, FutureBrand and Luye worked together to build mindfront's brand strategy,
brand architecture, brand name and brand identity across the Australian and Chinese markets.
I led the creative direction of Mindfront and worked closely in Shanghai and Beijing with the
FutureBrand team.
"I cannot emphasise enough about how excited I am by the launch of our mental health brand “mindfront”
in China. I believe mindfront represents a unique value proposition that combines the best of mental health expertise from Australia and China to create a product that will enhance the mindfulness and well-being of the China population in a ground-breaking way. "
Charles Wang, CEO of Luye Medical International Group
FutureBrand Shanghai, Beijing
Gold ‘Best Implementation of a Brand Development Project Across Multiple Markets’ category
Bronze ‘Best Naming Strategy’ category
Gold ‘Best Visual Identity from the Healthcare and Pharmaceuticals Sector’ category
Bronze ‘Best Use of a Visual Property’ category
