Avast_Protecting Digital Freedom
Avast is a multinational cybersecurity software company that researches and develops cross-platform security software. Avast has more that 435 million monthly active users and has 25 offices worldwide.
Few companies truly have the opportunity to change the world. Avast is in business to protect digital freedom for everyone on the planet. Today, half the world lacks the basic access to the internet, and many of those who are connected can’t explore it freely.
I was asked to help the internal Avast Global Marketing team with a new approach to their brand. An approach that was fit for purpose across all comms and formats. A more simple approach to elements and embracing a more contemporary, stripped back approach to their brand.
Avast Foundation
The Avast Foundation was set up to be an advocate of change _ we see our branding along with the rest of our work as the start to a conversation.
As we strive for #our digital future we now have a brand that is truly bold, urgent and reflective of our 21st century approach.
Shane Ryan
Global Executive Director
Avast Foundation
