Luye Life Sciences

Luye Life Sciences Group is a full-range medical solution provider founded in China, comprised
of three major business divisions: Luye Pharma, Luye Medical and Luye Investment. 

I led the creative direction of Luye and worked closely in Shanghai and Beijing with the FutureBrand team.

With such a broad business, and an ambition of delivering future change within life sciences, we
used as a creative idea ‘one family, many faces’ to build Luye’s architecture and strengthen their core life science businesses. The team in London and China developed a fixed and flexible approach to the visual identity that could build equity in a strong life sciences master brand.

FutureBrand Shanghai, London