GMAC & GMAT

GMAC and GMAT had an issue with their two brands being disconnected and inconsistent across many touchpoints
I led the creative team at FutureBrand London to realign the two brands and worked closely with the clients US senior management and local teams in order for the new brand approach to be implemented smoothly.

The Graduate Management Admission Council® (GMAC®) is the premier Admissions Selection* Expert
in Graduate Management Education. 

Founded by and serving the leading business schools worldwide, it is actively committed to advancing the art and science of admissions for the mutual benefit
of business schools and candidates. 

FutureBrand London