Julius Bär

Julius Bär is a major Swiss private banking group with locations in more than 20 countries, managing assets for private clients all over the world.

FutureBrand was appointed to establish Julius Bär’s brand strategy, positioning, visual identity and creative platform, as well as implementation practices that would carry the corporate brand forward to the arena in which it belonged, as one of the world’s most robust and well-respected private banks.

I led the creative pitch and consequently went on to run the creative direction and key relationship working
2 days a week over several months in the Julius Bär Zurich HQ overseeing creative implementation.

Creative platform: PURITY
This idea for the brand aligned perfectly with the focused approach of the bank and its own focus on singularity of purpose. 

The "purity" concept best witnesses the potential of our new organisation's absolute singularity of purpose. It is also capable of suggesting the transformation beyond category cues/cliches of private banking"

Jan Bielinski
Chief Communications Officer and Member of the Executive Board, Julius Baer Group

FutureBrand London