The Walt Disney Company
European Tours

From 1996 to 1999 I led the creative direction for European promotions for Buena Vista International.
BVI was the Walt Disney Company’s film distribution company.

My role was creatively multidisciplinary.
I led the creative experiential direction and implementation across European promotional activities for:
The Hunchback of Notre Dame, Hercules, Lilo and Stitch, Tarzan and Fluber.

Sampson Tyrell, Enterprise IG London