McCann WorldGroup

FutureBrand helped develop the identities of McCann WorldGroup companies which I played a key role in leading the creative direction and supporting wider teams to implement across the companies.

McCann Erickson became McCann doing 2012 and I developed the new brand and supporting brand architecture that was FIXED yet FLEXIBLE for creative teams within these companies, to explore their new brands potential.

Many keep evolving but the McCann identity proudly let’s the work do the talking.

FutureBrand London