China Southern Pitch

During my close relationship with the FutureBrand Greater China team we were approached to participate in a x 12 agency pitch for China Southern.

It was short notice and I led the creative work which won the pitch shown here.

China Southern became one of China's "Big Three" airlines alongside Air China and China Southern Airlines, the world’s sixth largest airline measured by passengers carried and Asia's largest airline in fleet size, revenue, and passengers carried.

The logo of the airline consists of a Kapok flower (which is also the city flower of Guangzhou).

FutureBrand Shanghai