Beijing Aquarium

FutureBrand Asia-Pacific win Gold for Beijing Aquarium at the Transform Awards APAC

The Beijing Aquarium was acquired in 2016 by CITICPE which wanted to make it a world-class
aquatic park delivering a high-quality, family-focused entertainment experience in order to become
the first Chinese AAAAA Tourist Attraction. The aquarium's experience is centred around children,
providing them with an educational fun day out.

FutureBrand has worked with CITICPE for 7 years.

Our brief was to create a unique, striking and vibrant brand identity and visual identity system
for the Aquarium with the flexibility to meet the future demands of the brand's extension
through any additional aquatic parks.

My role was to leading the creative direction of the teams in Melbourne, Beijing and Shanghai.

FutureBrand Melbourne, Beijing/Shanghai