Air Malta

As a standard bearer, Air Malta must represent the truly diverse and authentic experience of Malta and one that is both as multi-faceted and as colourful and exciting as the islands of the Maltese archipelago.

The brand identity we created anchors in the ‘truths’ of Malta and its unique history, geography and culture. I led the FutureBrand team from London and working closely with Air Malta to help implementation of the new brand across it’s fleet and key touchpoint.

‘Air Malta represents the values of Malta. The new airline brand is based on the history, heritage and colours of the Maltese Islands. With our new brand and identity, we will be ideally positioned to become the ambassador and guide of choice to the very best Malta can offer.’

Peter Davies, Chief Executive of Air Malta

FutureBrand London