Lenovo
Lenovo appointed FutureBrand as its global brand partner where I led the creative teams
which collaboration closely with the Lenovo Global creative team and it’s agencies
Mullen Lowe and Ogilvy NY.
We developed a creative strategy for Lenovo’s new brand personality that would disrupt the
‘less is more’ visual norms of the category with a ‘more is more’ approach.
The visual identity deliberately subverts the established codes of the category, with the intention
of driving reappraisal of Moto, Think, YOGO and Lenovo globally.
FutureBrand London
2017 Best Overall Visual Identity, European Transform Awards
Lenovo Moto
Best visual identity from the Technology, Media and Telecommunications Sector
Lenovo Moto
Hello Moto
Ogilvy NY adapted the New Lenovo Motorola brand direction and pushed this across TVC and motion.
